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Join date: Aug 7, 2020
Posts (24)
Aug 3, 2025 ∙ 4 min
Why It Works: The illusion of effort is a powerful behavioural driver for B2B marketing
Published in Marketing Week , August 2025. B2B marketers have been slower to adopt behavioural science compared to their B2C counterparts...
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Jul 7, 2025 ∙ 4 min
Why It (Didn’t) Work: What marketers can learn from America’s ‘Scared Straight’ initiative
Published in Marketing Week , July 2025. Marketers can have a tendency to see research as definitive answer – but as was the case with...
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Jun 2, 2025 ∙ 4 min
Why It Works: How Costa Coffee uses behavioural science to entice consumers
Published in Marketing Week , June 2025. A trip to Costa Coffee reveals multiple behavioural science biases that can make a significant...
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richard shotton
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