Anyone who works in marketing is in the business of influencing decisions – how can you do that without understanding what drives them?
This one-day workshop will give you an introduction to the field of behavioural science as it applies to marketing, using a simple framework to make sense of academic findings.
We’ll cover some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions about behaviour, as well as new and lesser-known research that will give you the edge.
Most importantly, we will bring it all back to marketing, always translating theory into practice in the context of your specific issues.
You’ll leave the session filled with new ideas for creative, effective approaches to your brief and an understanding of why your ideas will work.
Cost: £598.80 (including VAT)
Date: Thursday, 6 June 2019 from 09:00 to 17:00
Start time: 9.00 a.m. breakfast for a 9.30 a.m. start
End time: 5 p.m.
Food: fresh breakfast plus seasonal lunch and snacks provided. Sample menus available here. Please let me know of any dietary requirements
Location: Wallacespace Clerkenwell, 18 Clerkenwell Green, London, EC1R 0DP
Travel: 5-minute walk from Farringdon. Bike space and shower available
To buy tickets click on the photo above