We apply the latest thinking from behavioural science to help solve your business question.
We can work directly with you, or collaborate with your creative, media or research agency. Here's how:
Brief
Explain your challenge and objectives.
Evidence
We identify findings from behavioural science that will help solve your problem.
Application
Finally, we apply our marketing experience to translate acedemic research into simple, practical suggestions.
Here are a few of the questions we've answered recently:
How can a major retailer enhance their pricing and promotion strategy?
How can a major publisher reduce churn among subscribers?
How can a large drinks brand boost their perceived quality perceptions?
How can a financial services company use behavioural science to encourage more customers to save money?
How can an insurance brand increase conversion on their website?
The evidence-based nature of our recommendations means that they really work.
Working with Richard was awesome - he provided practical, tailored advice that quickly had a big impact.
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JAMES WATT
FOUNDER, BREWDOG
Richard provided our team with behavioural insight which enabled us to create a campaign that had a greater impact than we could have imagined. I would highly recommend working with Astroten if you are seeking new ways to positively influence behaviour and solve business problems in customer-facing businesses.
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MIKE GREENUP
MARKETING DIRECTOR, AVANTI WEST COAST
Working with Richard is like seeing daily-life annotated with neon markings. All those human behaviours that are so normal they mould into the back-ground, suddenly get thrusted into the foreground with clear insights that once revealed are head-smackingly obvious but until that point go unnoticed. This has allowed us to have a greater understanding of our sales and marketing tools – the things we were doing that we sensed were working but were not certain as to why they were, as well as highlighting ways that we can improve our execution to leverage human nature rather than inadvertently going against it.
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JEREMY KANTER
CHIEF MARKETING OFFICER, FEVER-TREE
Behavioural Science (or ‘Behavioural Economics’ as we referred to it when it first really came to the attention of the marketing world) is often bandied around by marketers, but rarely understood. Marketers innately know that consumers are moved to act in certain ways by ‘an invisible hand’. It all sounds mysterious, intriguing and potentially game changing.
But how do we unlock all this potential? Well, we call Richard and his team at Astroten. Freeview has worked with Astroten for 6 months – firstly to demystify the basics of behavioural science and how to nudge consumer behaviours for the whole team. Then working on a range of different initiatives that we’re currently trialling in the field to great effect. It’s rare that you find a consultant so well versed at making the complicated simple and can also provide a catalyst for putting the teachings into practice in a simple, practical way. Anyone who is serious about changing consumer behaviours in some way should give Astroten a call.
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OWEN JENKINSON
MARKETING DIRECTOR, FREEVIEW
Get in touch to find out how we can help you richard@astroten.co.uk