Here are a few of the questions we've answered recently:
How can an internet security provider boost conversion on their website?
How can a major publisher reduce churn among subscribers?
How can a financial services company use behavioural science to encourage more customers to save money?
How can a large drinks brand boost their perceived quality perceptions?
How can a major retailer enhance their pricing and promotion strategy?
How can a supermarket apply behavioural science techniques to their research?
How can an insurance brand increase conversion on their website?
LET US APPLY THE LATEST THINKING FROM BEHAVIOURAL SCIENCE TO HELP SOLVE YOUR BUSINESS QUESTION.
We can work directly with you, or collaborate with your creative, media or research agency. Here's how:
TOGETHER, WE'LL IDENTIFY THE UNDERLYING CHALLENGE.
THEN, WE DRAW ON OUR PROPRIETARY FRAMEWORK (CREATES), OR AN EXISTING FRAMEWORK TO IDENTIFY FINDINGS FROM
BEHAVIOURAL SCIENCE THAT WILL
HELP SOLVE YOUR PROBLEM.
FINALLY, WE APPLY OUR MARKETING EXPERIENCE TO TRANSLATE ACADEMIC RESEARCH INTO SIMPLE, PRACTICAL SOLUTIONS.
We apply behavioural science to a broad range of marketing problems. However, some of the areas that we have the most experience in are:
Working with Richard was awesome - he provided practical, tailored advice that quickly had a big impact.
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JAMES WATT
FOUNDER, BREWDOG
Behavioural Science (or ‘Behavioural Economics’ as we referred to it when it first really came to the attention of the marketing world) is often bandied around by marketers, but rarely understood. Marketers innately know that consumers are moved to act in certain ways by ‘an invisible hand’. It all sounds mysterious, intriguing and potentially game changing.
But how do we unlock all this potential? Well, we call Richard and his team at Astroten. Freeview has worked with Astroten for 6 months – firstly to demystify the basics of behavioural science and how to nudge consumer behaviours for the whole team. Then working on a range of different initiatives that we’re currently trialling in the field to great effect. It’s rare that you find a consultant so well versed at making the complicated simple and can also provide a catalyst for putting the teachings into practice in a simple, practical way. Anyone who is serious about changing consumer behaviours in some way should give Astroten a call.
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OWEN JENKINSON
MARKETING DIRECTOR, FREEVIEW
Working with Richard is like seeing daily-life annotated with neon markings. All those human behaviours that are so normal they mould into the back-ground, suddenly get thrusted into the foreground with clear insights that once revealed are head-smackingly obvious but until that point go unnoticed. This has allowed us to have a greater understanding of our sales and marketing tools – the things we were doing that we sensed were working but were not certain as to why they were, as well as highlighting ways that we can improve our execution to leverage human nature rather than inadvertently going against it.
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JEREMY KANTER
CHIEF MARKETING OFFICER, FEVER-TREE
GET IN TOUCH TO FIND OUT HOW WE CAN HELP YOU AT richard@astroten.co.uk
