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AVAILABLE

IN EIGHT

LANGUAGES

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#1

AMAZON

BESTSELLER

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WINNER

BBH'S WORLD

CUP OF ADVERTISING BOOKS

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BEST SALES

AND MARKETING

BOOK

BUSINESS BOOK

AWARDS 2019

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In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant workplace moves, he investigates how our behaviour is shaped by psychological shortcuts.

With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.

 

The Choice Factory is written in an entertaining and highly accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

 

Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

 

The Choice Factory is an advertising essential.

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GET IN TOUCH TO FIND OUT HOW WE CAN HELP YOU AT richard@astroten.co.uk 

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