stacked books_72.jpg
iStock-470695784_extended_72.jpg

AVAILABLE

IN EIGHT

LANGUAGES

#1

AMAZON

BESTSELLER

WINNER

BBH'S WORLD

CUP OF ADVERTISING BOOKS

BEST SALES

AND MARKETING

BOOK

BUSINESS BOOK

AWARDS 2019

Yellow dotscreen.png
Yellow dotscreen.png
Red dotscreen.png
speckled Red Bkgd.png

In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant workplace moves, he investigates how our behaviour is shaped by psychological shortcuts.

With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.

 

The Choice Factory is written in an entertaining and highly accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

 

Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

 

The Choice Factory is an advertising essential.

speckled RPl Blue Bkgd.png
OrderBook.jpg
RorySutherland.jpg
SampleChapter_hover.jpg
PaulBainsfair.jpg
pl blue dotscreen.png

GET IN TOUCH TO FIND OUT HOW WE CAN HELP YOU AT richard@astroten.co.uk 

Red dotscreen.png

ASTROTEN | The Appliance of Behavioural Science

© 2020 ASTROTEN Ltd. All Rights Reserved. All trademarks are the property of their respective owners.