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EXPERIMENT DESIGN

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We can design experiments to test which behavioural insights work for your challenge.

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Much of market research relies on claimed data. However, one of the broad themes in behavioural science is that what people say motivates them and what actually motivates them are different. 


So, we’ll design experiments that gather observed data, rather than claimed data to ensure behavioural insight-based ideas are applicable in the real world.

 

We can recommend, for example, ways to conduct field tests, monadic or A/B tests, and provide versions to test.

We can work directly with you or collaborate with your agency. 

Here’s how:

Brief

Explain your challenge and objectives.

Evidence

We identify findings from behavioural science with potential to help achieve your objective.

Experiment Design

We design experiments that allow you to test which recommendations best answer your challenge. We can create test versions of copy.

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Here are a few examples of recent experiment design work:

Determining the appeal of different promotions for a leading tech company

Determining how to boost sales for a leading food delivery service

Assessing how to most effectively cross-sell products for a large telecomms brand

Testing ways to break travellers’ habits for a train operator

Finding the best packaging and product placement for the launch of new product from a large food and beverage conglomerate

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Get in touch to find out how we can help you richard@astroten.co.uk 

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