Our training introduces you and your team to behavioural science and how to apply it to business and marketing.
We use a simple framework to make sense of academic findings
Sessions range from one hour to a few days
Attend a regular workshop, arrange a personalised session, or complete self-guided training online
Delivered in person, live online or self-guided online
GENERAL
An introduction to behavioural science applied to business and marketing
SUSTAINABILITY
Behavioural science applied to sustainability challenges
PERSONALISED
Content tailored to your business — online or in person​
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We’ll cover classic experiments that reveal the fascinating ways in which the human mind makes decisions, as well as new and lesser-known research that will give you the edge.
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Most importantly, we will bring it back to marketing, always translating theory into practice in the context of specific business issues.
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You’ll leave the session filled with new ideas for creative, effective approaches to your brief and an understanding of why your ideas will work.
GENERAL TRAINING CONTENT
Richard’s workshop had a perfect blend of academic and business insight, whilst being thoroughly engaging. He builds on the behavioural biases that marketers can exploit to influence consumers (which were so brilliantly articulated in The Choice Factory) and then workshops the biases around live business challenges. The feedback from my marketing team has been phenomenal and we will definitely work with Richard on future projects!
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NICK ASHWORTH
MARKETING DIRECTOR, DFS FURNITURE
We engaged with Richard to bring behavioural science into the marketing team of one of our biggest markets as I believe this should be a key area of marketing capabilities and competences. The workshop was a perfect opportunity to start the conversations, go through the thinking and do practical exercises that allowed the team members to reflect on the power of behaviour in their future brand activities.
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RICARDO PRIETO ORTIZ
NESTLÉ
