ASTROTEN OFFERS TRAINING DESIGNED TO INTRODUCE YOU AND YOUR TEAM TO BEHAVIOURAL SCIENCE AS IT APPLIES TO MARKETING, USING A SIMPLE FRAMEWORK TO MAKE SENSE OF ACADEMIC FINDINGS. SESSIONS RANGE FROM TWO HOURS TO
A FULL DAY AND THEY CAN BE DELIVERED IN PERSON OR VIRTUALLY.
You can attend one of our regular workshops.
Or we can come to your office and deliver a session to you and your team, tailored to your business challenge.
We’ll cover some of the classic experiments
that reveal the fascinating ways in which the human mind makes decisions, as well as new
and lesser-known research that will give you
Most importantly, we will bring it all back to marketing, always translating theory into
practice in the context of your specific issues.
You’ll leave the session filled with new ideas for creative, effective approaches to your brief and
an understanding of why your ideas will work.
Richard’s workshop had a perfect blend of academic and business insight, whilst being thoroughly engaging. He builds on the behavioural biases that marketers can exploit to influence consumers (which were so brilliantly articulated in The Choice Factory) and then workshops the biases around live business challenges. The feedback from my marketing team has been phenomenal and we will definitely work with Richard on future projects!
MARKETING DIRECTOR, DFS FURNITURE