THESE TALKS ARE ON THE BROAD THEME OF APPLYING FINDINGS FROM BEHAVIOURAL SCIENCE – HIS OWN RESEARCH OR OTHERS' – TO MARKETING. RECENT TOPICS INCLUDE:
WHY BRANDS THAT ADMIT A WEAKNESS ARE MORE APPEALING
HOW BRANDS CAN BUILD NEW CUSTOMER HABITS
WHY THE EVIDENCE FOR BRAND PURPOSE IS FLAWED
HOW WE CAN UNDERSTAND WHAT MOTIVATES CONSUMERS WHEN THEY DON'T ALWAYS TELL THE TRUTH
RICHARD WAS VOTED BEST AGENCY SPEAKER 2019 AT THE AURA AWARDS.
SEE HIS APPEARANCE ON RADIO 4'S NUDGE SHOW AND OTHER TALKS BELOW.
We love working with Rich for WARC’s events.
When he presents, we know we’re guaranteed three
things – 1) a fascinating set of insights, 2) evidence
and examples to back up all the theory and,
3) a crowd in raptures to hear what he says next!
HEAD OF MARKETING, EMEA AT WARC
Richard is everything you need from a conference speaker - thought-provoking, sparky and useful. Taking part in a debate at the Festival of Marketing last year, Richard delivered a case against brand purpose that was well argued, robust and sent those watching away with plenty to think about.
EDITOR, MARKETING WEEK