Published in Marketing Week , June 2024. Source: Monzo From the choice of hot coral for its visual identity to the decision to limit...

Published in MediaCat , June 2024. 'Political marketing has the same goal as any brand' As marketers, we tend to focus on what our...

Published in Marketing Week , May 2023. Source: Wrap Flagging negative behaviours may be intended to shock people into action – but it...

Published in MediaCat , May 2024. 'Encourage the most junior in the room to share ideas first' There’s a move towards tapping into the...

Published in MediaCat , February 2024. Injecting humour into your campaigns boosts brand memorability In 1963, David Ogilvy said: ‘ You...

Published in Marketing Week , October 2024. When people feel positive, they are positive about advertising, so brands should be targeting...

Published in MediaCat , October 2023. Milestone birthdays, trivial barriers and virtue signalling More of us are paying attention to...

Published in MediaCat , August 2023. It's what individuals do that matters. Worthy claims won’t save the planet. I’d say it’s...