Creative ideas lie at the heart of every effective marketing activity.
There’s a lot out there about behavioural economics and applied social psychology. You want to harness it in your marketing activities, but you don’t know where to begin.
Our aim is to make it easy for you.
We’ve digested a vast amount of behavioural science research, theoretical and applied, classic and lesser-known – and you can benefit from a simple synthesis of this knowledge.
You. Yes, we mean you
Be in no doubt that whatever area of business or marketing you work in – behavioural science applies to you. Whether you work in a call centre or a creative agency, your goal is to change behaviour.
You are already doing it. You do it every day. You write that line of copy that your reader identifies with. You greet your customer with a smile down the phone. Ultimately, your aim is to shift their behaviour, a little – to perceive your brand more highly, or a lot – to go out right now and buy your car.
We can help you understand exactly why these shifts in behaviour happen.
And then apply this theory systematically to any business question you have.